Synopsis
Whether you're an author, a professional, an entrepreneur, even a newcomer to the writing world, you certainly want to shape your publishing destiny. And you can - with the help of this book. You'll find this completely updated edition to be a resource of tremendous value. The book penetrates publishing's mystique; empowers you by revealing, in layman's terms, the range of self-publishing possibilities open to you - touching on novels and poetry as well as nonfiction; and validates your belief that selling information in book form is an ideal business because you have a unique copyrighted product. Better yet, you can self-publish no matter where you live. Here, Tom and Marilyn Ross show you how to publish your own work. And minimize risks. And maximize profits. You'll discover extensively updated, significantly expanded advice (woven throughout) on how to use your computer to save time and money; a new discussion of electronic marketing and how to handle electronic subsidiary rights; up-to-date case studies and examples of how other publishers have successfully handled challenging situations; production tips that can cut your design and printing costs in half; complete step-by-step guidance covering every aspect of publishing and marketing your own book; fifty-seven actual samples of proven sales letters, cover designs, catalog sheets, forms - everything you'll need to be successful; dozens of tips for publishing and selling books in Canada, plus a valuable Canadian resource section; information-packed appendices that list marketing contacts, government help, vendors - hard-to-find names and addresses; proven marketing strategies to get free publicity, reach nontraditional buyers andsell books! Scores of examples of what works - and what doesn't; an in-depth discussion of exclusive distributors - plus coverage of the increasing role of superstores and other changes in bookselling and thirty creative ideas for generating capital to launch a publishing company.
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From the Author
Learn how to publish your own work!
Tom and I originally wrote and self-published "The Complete Guide to Self-Publishing" back in 1979. Then it was titled "The Encyclopedia of Self-Publishing."
We did what we recommend our readers and clients do: make a success of the book, then sell the rights to a major publisher. It was very exciting when we went to Cincinnati in 1983 to negotiate with Writers Digest Books their taking over this title. Little did we know, they had amassed some 30 books on the subject of self-publishing. (We had no idea there were that many back then!) They wanted to choose the very best on the topic ...and decided our book was it. What particularly delighted us was that a trade publisher was finally going to produce a book on self-publishing, thus helping legitimize this method for getting into print.
Since then, the book has been revised and is now in a third edition. In this recent edition we added several things. It now includes 30 ways to generate working capital, information about publishing and marketing into Canada, and details about working with a master (exclusive) distributor. We were most pleased when, on August 19, 1997, a reporter on NPR's Marketplace program declared, "The bible of this self-publishing craze is The Complete Guide to Self-Publishing."
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