Synopsis
Polaroid founder Edwin Land regarded his invention as more than a technical accomplishment or a convenient medium for both professional photographers and consumers – he saw Polaroid as a means of artistic expression. At Land’s behest, and starting from a collaboration with Ansel Adams in 1949, Polaroid built an artists’ liaison programme in which artists and photographers would donate prints in return for materials and access to cutting-edge Polaroid technology – including the legendary 24 x 20 inch Polaroid camera. Over the next five decades, the Polaroid collections in both the United States and Europe became world-renowned for the stellar list of names whose work it contained. Following Polaroid’s second bankruptcy in 2008, the collections were fragmented – the US and European collections were split and key works were sold at auction. A comprehensive view of the collection was no longer possible – until now. With an associated, internationally touring exhibition opening in June 2017, The Polaroid Project is the only book to bring together both the outstanding photography created by the artists and photographers Polaroid worked with, alongside the technical objects and artifacts from the MIT Museum archive. Curated by William A. Ewing and Barbara Hitchcock, and with texts from other leading critics, curators and writers that discuss the Polaroid phenomenon in terms of artistic output and lasting legacy on design, technology, society and business, this book is the definitive publication for the many who have a deep love of Polaroid.
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About the Authors
William A. Ewing has been an author, lecturer, curator of photography and museum director for more than forty years. His many publications on photography include The Body, Landmark and Edward Burtynsky: Essential Elements, all published by Thames & Hudson.
Barbara Hitchcock is a writer, curator and the former director of Cultural Affairs at Polaroid and curator of the Polaroid Collections, Massachusetts.
From the Back Cover
Polaroid founder Edwin Land regarded his invention as more than a technical accomplishment or a convenient medium for both professional photographers and consumers – he saw Polaroid as a means of artistic expression. At Land’s behest, and starting from a collaboration with Ansel Adams in 1949, Polaroid built an artists’ liaison programme in which artists and photographers would donate prints in return for materials and access to cutting-edge Polaroid technology – including the legendary 24 x 20 inch Polaroid camera. Over the next five decades, the Polaroid collections in both the United States and Europe became world-renowned for the stellar list of names whose work it contained. Following Polaroid’s second bankruptcy in 2008, the collections were fragmented – the US and European collections were split and key works were sold at auction. A comprehensive view of the collection was no longer possible – until now. With an associated, internationally touring exhibition opening in June 2017, The Polaroid Project is the only book to bring together both the outstanding photography created by the artists and photographers Polaroid worked with, alongside the technical objects and artifacts from the MIT Museum archive. Curated by William A. Ewing and Barbara Hitchcock, and with texts from other leading critics, curators and writers that discuss the Polaroid phenomenon in terms of artistic output and lasting legacy on design, technology, society and business, this book is the definitive publication for the many who have a deep love of Polaroid.
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POLAROID PROJECT: AT THE INTERSECTION OF ART AND TECHNOLOGY
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Hardback. William A. Ewing, Thames & Hudson Ltd. In 1943 the American inventor and scientist Edwin H. Land was asked by his daughter why she couldn't see immediately the photograph he had just taken. Within an hour, Land had conceived of the technology required to make this seemingly impossible demand a reality. So begins the story of Polaroid instant photography, an invention that revolutionized the taking and making of pictures. But Land's creation was more than a groundbreaking scientific accomplishment; it also heralded an exciting new chapter of artistic expression. Through the efforts of thousands of photographers the world over, as well as the corporation's own artist support programme, which provided many with materials, Polaroid would help shape the artistic landscape of the late twentieth century - and, indeed, up to the present day. Published to accompany a major travelling exhibition, The Polaroid Project is a creative exploration of the relationship between Polaroid's many technological innovations and the art that was produced with their help. A wealth of illustrations showcases not only the myriad and often idiosyncratic approaches taken by such photographers as Ansel Adams, Robert Mapplethorpe, Ellen Carey and Chuck Close, but also a fascinating selection of the technical objects and artefacts that speak of the sheer ingenuity that lay behind the art.?With essays by the exhibition's curators and leading photographic writers and historians, The Polaroid Project provides a unique perspective on the Polaroid phenomenon - a technology, an art form, a convergence of both - and its enduring cultural legacy. Hardback. Seller Inventory # 9780500544730
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