Branded Interactions: Creating the Digital Experience - Hardcover

Spies, Marco

Hardcover

ISBN 10: 0500518173 ISBN 13: 9780500518175

Publisher: Thames and Hudson Ltd, 2015

Synopsis

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

About this title

About the Author

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.

From the Back Cover

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touch points and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

Edition details

• Publisher: Thames and Hudson Ltd
• Publication date: 2015
• Language: English
• ISBN 10: 0500518173
• ISBN 13: 9780500518175
• Binding: Hardcover
• Edition number: 1
• Number of pages: 360