Hegarty on Creativity: There are No Rules - Hardcover

Hegarty, John

Hardcover

ISBN 10: 050051724X ISBN 13: 9780500517246

Publisher: Thames and Hudson Ltd, 2014

Synopsis

Creativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegartys message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

About this title

Review:

Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random.

Little mantras for the inspiration-starved.

About the Author:

John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

About this edition

• Publisher: Thames and Hudson Ltd
• Publication date: 2014
• ISBN 10: 050051724X
• ISBN 13: 9780500517246
• Binding: Hardcover
• Edition number: 1
• Number of pages: 128