Items related to The Advertising Concept Book: Think Now, Design Later

The Advertising Concept Book: Think Now, Design Later - Hardcover

Pete Barry

 
9780500516232: The Advertising Concept Book: Think Now, Design Later
Hardcover
ISBN 10: 0500516235 ISBN 13: 9780500516232
Publisher: Thames and Hudson Ltd, 2012

Synopsis

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don’t, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Table of Contents

Introduction • 1. The Basic Tools • 2. The Strategy • 3. Print • 4. The Campaign • 5. The Tagline • 6. Generating Strategies and Ideas • 7. TV and Cinema • 8. Ambient • 9. Multi Media • 10. Copy • 11. Radio • 12. Other Tools • 13. Presenting and Selling Your Work • 14. The Student Book • 15. Execution • Conclusion

"synopsis" may belong to another edition of this title.

About the Author

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

From the Back Cover

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

"About this title" may belong to another edition of this title.

Publisher
Thames and Hudson Ltd
Publication date
2012
Language
English
ISBN 10 
0500516235
ISBN 13 
9780500516232
Binding
Hardcover
Edition number
2
Number of pages
296