Items related to Hegarty on Advertising: Turning Intelligence into Magic
Synopsis
Here is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century’s answer to David Ogilvy’s bestselling Confessions of an Advertising Man and provides both John Hegarty’s advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.
Table of Contents
Introduction: Why Write a Book on Advertising Now? / PART 1: Ideas / Brands and Audiences / Agencies / The Creative Director / Clients, Briefs and the Power of Words / Pitching / Storytelling / Truth and Technology / PART 2: The Right Place at the Right Time / From Benton Bowles to 16 Goodge Street / Saatchi & Saatchi / TBWA / BBH: The Agency in a Suitcase / First Levi 501s, Then the World / When the World Zigs, Zag / Advertising Drove Me to Drink
"synopsis" may belong to another edition of this title.
About the Author
John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
"About this title" may belong to another edition of this title.
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Hegarty on Advertising: Turning Intelligence into Magic
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology. Seller Inventory # 00110933806
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Hegarty on Advertising
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. a. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9232557-6
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Hegarty on Advertising
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. a. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9232557-6
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Hegarty on Advertising: Turning Intelligence into Magic
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology. Seller Inventory # CIN0500515565G
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Hegarty on Advertising
Seller: SustainableBooks.com, Amherst, NY, U.S.A.
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Condition: Fair. Book is in Used-Acceptable condition. Used items may not include supplementary materials such as CDs or access codes. Pages and cover may have wear, tears, and stickers. Pages are may contain notes and highlighting. Seller Inventory # 0500515565-2-5
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Hegarty on Advertising
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0500515565I4N10
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Hegarty on Advertising: Turning Intelligence into Magic
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004471236
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Hegarty on Advertising: Turning Intelligence into Magic
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003209637
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Hegarty on Advertising(Chinese Edition)
Seller: Books From California, Simi Valley, CA, U.S.A.
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Hardcover. Condition: Good. some scuff marks on the cover. Seller Inventory # mon0002890581
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Hegarty on Advertising
Seller: HPB-Ruby, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_464663848