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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design - Hardcover

 
9780500515402: Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

Synopsis

An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

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About the Author

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.

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Pricken, Mario
Published by Thames & Hudson, 2010
ISBN 10: 0500515409 ISBN 13: 9780500515402
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ISBN 10: 0500515409 ISBN 13: 9780500515402
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ISBN 10: 0500515409 ISBN 13: 9780500515402
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780500515402. Seller Inventory # 9852643

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