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Synopsis
This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.
Table of Contents
1. Figure and Ground • 2. Two and Three Dimensions • 3. Foreground and Background • 4. Big and Small • 5. Compositions • 6. Setting Up a Scene • 7. Seeing in Context • 8. Outlines • 9. Words and Pictures 10. On the Spot • 11. From Eyes to Brain • 12. Index
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About the Author
Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.
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Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen
Published by
London : Thames & Hudson, 2007
ISBN 10: 0500513406
ISBN 13: 9780500513408
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First Edition. Near fine paperback copy; edges very slightly dust-dulled and nicked. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and especially sharp-cornered. Minor library marks remain internally. Physical description; 270 p. : ill. (chiefly col.), ports. (some col.) ; 30 cm. Subjects; Commercial art. Visual communication. Advertising Psychological aspects. 2 Kg. Seller Inventory # 269364