The next big trend in typography: the hand-crafted letter. Whereas slick computer-generated graphics often impart a sense of progress or technology, hand-drawn graphics are a return to the creator's immediacy and craft. Increasingly, advertising campaigns, record covers and branding are adopting the rough-hewn style of manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world. Steven Heller's introduction places contemporary work in a broader context of design; he then then goes on to look at hundreds of examples of the genre, presented in creative themes. This outstanding collection of unusual, meticulously wrought and occasionally breathtaking designs is a must for any student or practitioner of design.
"synopsis" may belong to another edition of this title.
Steven Heller is art director of The New York Times Book Review and author of dozens of successful books on graphic design, including Icons of Graphic Design, also published by Thames & Hudson.
The next big trend in typography: the hand-crafted letter. Whereas slick computer-generated graphics often impart a sense of progress or technology, hand-drawn graphics are a return to the creator's immediacy and craft. Increasingly, advertising campaigns, record covers and branding are adopting the rough-hewn style of manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world. Steven Heller's introduction places contemporary work in a broader context of design; he then then goes on to look at hundreds of examples of the genre, presented in creative themes. This outstanding collection of unusual, meticulously wrought and occasionally breathtaking designs is a must for any student or practitioner of design.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: Fine. Hardcover folio in black DJ. 192 pages: illustrations (some color), color map; 26 cm. Contents: Sleight of hand -- Scrawl: raw, splotchy, untidy -- Scratch: scraped, cut, gouged -- Script: ornate, curlicue, sinuous -- Stitch: sewn, sutured, embrodered -- Simulate: redrawn, fake, copied -- Shadow: dimensional, voluminous, monumental -- Suggestive: metaphorical, symbolic, surreal -- Sarcastic: comical, ironical, satirical. Abstract: "This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world." Lettering - Technique. Graphic arts. Commercial art. Fine in very good DJ. DJ has light shelfwear to covers. Seller Inventory # 89164
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