Hegarty on Advertising: Turning Intelligence into Magic - Hardcover

Hegarty, John

Hardcover

ISBN 10: 0500293635 ISBN 13: 9780500293638

Publisher: Thames and Hudson Ltd, 2017

Synopsis

A revised and expanded edition of the book described by Book Monthly as ‘an absolute gem. A bible, in fact’

About this title

About the Author

John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

From the Back Cover

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.

This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.

Edition details

• Publisher: Thames and Hudson Ltd
• Publication date: 2017
• Language: English
• ISBN 10: 0500293635
• ISBN 13: 9780500293638
• Binding: Hardcover
• Number of pages: 232