Let’s Talk Type: An Essential Lexicon of Type Terms - Softcover

Seddon, Tony

Softcover

ISBN 10: 0500292299 ISBN 13: 9780500292297

Publisher: Thames and Hudson Ltd, 2016

Synopsis

Why is Helvetica used for airport signs – and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let’s Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive ‘What Is’ or ‘Why Use It’ approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. An essential companion for anyone who writes or designs – whether for business or at home – this fully-illustrated, authoritative resource saves readers the hassle of navigating badly informed, business-led web content, and provides a comprehensive design-conscious approach to the subject.

About this title

About the Author

Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type.

From the Back Cover

An authoritative directory of over 300 type terms, from Bembo to X-height.

Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let's Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive 'What Is' or 'Why Use It' approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. An essential companion for anyone who writes or designs - whether for business or at home - this fully-illustrated, authoritative resource saves readers the hassle of navigating badly informed, business-led web content, and provides a comprehensive design-conscious approach to the subject.

Edition details

• Publisher: Thames and Hudson Ltd
• Publication date: 2016
• Language: English
• ISBN 10: 0500292299
• ISBN 13: 9780500292297
• Binding: Paperback
• Edition number: 1
• Number of pages: 192