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Graphic Design School: The Principles and Practices of Graphic Design - Softcover

 
9780500285268: Graphic Design School: The Principles and Practices of Graphic Design

Synopsis

Packed with practical guidance and beautifully illustrated throughout, Graphic Design School provides a solid foundation for the design student as well as offering a back-to-basics tool for more advanced designers in search of solutions to graphic problems. The book is divided into three clear sections, beginning with 'The Language of Design', which introduces the basic design skills, giving encouragement and advice on thinking up ideas and expressing them visually. I n 'Principles and Techniques', the reader is shown how to start developing these ideas and learns new methods of giving form to their vision by experimentation with colour, typography and computer techniques. Finally, 'Commercial Practice' shows how these skills are applied in the workplace, whether in editorial design, advertising or in the creation of corporate identities. Throughout, the book highlights real examples of students' work, from the design of logos and websites to product packaging, providing points of reference so the reader can continually compare their own progress and enhance their potential in this competitive field. Graphic Design School is a must-buy, all-encompassing guide to this fast-evolving subject.

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About the Author

David Dabner has been teaching courses at the renowned London College of Printing for a number of years. He is the author of How to Use and Understand Design and Layout.

From the Back Cover

Packed with practical guidance and beautifully illustrated throughout, Graphic Design School provides a solid foundation for the design student as well as offering a back-to-basics tool for more advanced designers in search of solutions to graphic problems. The book is divided into three clear sections, beginning with 'The Language of Design', which introduces the basic design skills, giving encouragement and advice on thinking up ideas and expressing them visually. I n 'Principles and Techniques', the reader is shown how to start developing these ideas and learns new methods of giving form to their vision by experimentation with colour, typography and computer techniques. Finally, 'Commercial Practice' shows how these skills are applied in the workplace, whether in editorial design, advertising or in the creation of corporate identities. Throughout, the book highlights real examples of students' work, from the design of logos and websites to product packaging, providing points of reference so the reader can continually compare their own progress and enhance their potential in this competitive field. Graphic Design School is a must-buy, all-encompassing guide to this fast-evolving subject.

"About this title" may belong to another edition of this title.

  • PublisherThames & Hudson
  • Publication date2004
  • ISBN 10 0500285268
  • ISBN 13 9780500285268
  • BindingPaperback
  • LanguageEnglish
  • Edition number3
  • Number of pages192

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ISBN 10: 0500285268 ISBN 13: 9780500285268
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