Manuals: Design and Identity Guidelines - Hardcover

Brook, Tony; Shaughnessy, Adrian; Schrauwen, Sarah

Hardcover

ISBN 10: 0500028826 ISBN 13: 9780500028827

Publisher: Thames and Hudson Ltd, 2024

Synopsis

Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design

About this title

About the Author

Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.

From the Back Cover

The first comprehensive study of corporate identity design manuals from the golden era of identity design.

In today's landscape, designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.

The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design.

The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.

Edition details

• Publisher: Thames and Hudson Ltd
• Publication date: 2024
• Language: English
• ISBN 10: 0500028826
• ISBN 13: 9780500028827
• Binding: Hardcover
• Edition number: 1
• Number of pages: 600