Synopsis
Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design
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About the Author
Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.
From the Back Cover
The first comprehensive study of corporate identity design manuals from the golden era of identity design.
In today's landscape, designers rely on digital templates to implement brand identities - fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.
The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design.
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.
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Hardcover. Condition: new. Hardcover. Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. These include manuals for Canadian National Railways (1965); New York City Transit Authority (1970); Olivetti (1971); NASA (1976); PTT [Dutch postal/telephone services] (1989); RAC (1998). The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne, Martha Fleming, Greg D'Onofrio and Patricia Belen, alongside interviews with branding and visual identity practitioners Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson. The first comprehensive study of corporate identity design manuals from the golden era of identity design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500028827