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Synopsis
Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.
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Media Programming: Strategies and Practices: Eighth Edition
Published by
Wadsworth Pub Co, Boston, MA, 2008
ISBN 10: 0495500534
ISBN 13: 9780495500537
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Eighth Edition. Text appears clean. Binding is still in good condition. Scuffing, rubbing, and creasing to the cover and corners. 466 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0495500534. ISBN/EAN: 9780495500537. Pictures of this item not already displayed here available upon request. Inventory No: 1561014191. Seller Inventory # 1561014191
Stock Image
Media Programming: Strategies and Practices: Eighth Edition
Published by
Wadsworth Pub Co, Boston, MA, 2008
ISBN 10: 0495500534
ISBN 13: 9780495500537
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Eighth Edition. The books txt has some minor markings. Minor shelf and corner wear. Binding is still in good condition. Scuffing, rubbing, and creasing to the cover and corners. Stickers on the books spine and back cover. 466 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0495500534. ISBN/EAN: 9780495500537. Pictures of this item not already displayed here available upon request. Inventory No: ABE343987728. Seller Inventory # ABE343987728
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Media Programming: Strategies and Practices
Published by
Wadsworth Publishing (edition 8), 2008
ISBN 10: 0495500534
ISBN 13: 9780495500537
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 8. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0495500534-8-1
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Media Programming: Strategies and Practices
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0495500534.G