Items related to Copywriting for the Electronic Media: A Practical Guide
Synopsis
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
"synopsis" may belong to another edition of this title.
About the Author
Milan D. Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books."
"About this title" may belong to another edition of this title.
Search results for Copywriting for the Electronic Media: A Practical Guide
Stock Image
Copywriting for the Electronic Media: A Practical Guide
Published by
Cengage Learning (edition 6), 2008
ISBN 10: 0495411175
ISBN 13: 9780495411178
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0495411175-11-1
Stock Image
Copywriting for the Electronic Media : A Practical Guide
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17123445-6
Stock Image
Copywriting for the Electronic Media : A Practical Guide
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5305854-6
Stock Image
Copywriting for the Electronic Media : A Practical Guide
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6498244-6
Stock Image
Copywriting for the Electronic Media: A Practical Guide
Seller: Indiana Book Company, Marion, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. The cover was separating from spine and has been reinforced with book tape. All pages intact. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available. Seller Inventory # 1000010037281-800
Stock Image
Copywriting for the Electronic Media: A Practical Guide
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_426937717
Stock Image
Copywriting for the Electronic Media: A Practical Guide
Seller: Sharehousegoods, Colgate, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. damaged cover but new insideThis book has been examined carefully and the cover shows some wear. There may be light highlighting or writing with small bends or creases. paperbackUsed - Good2008. Seller Inventory # MO-30-08-00062
Stock Image
Copywriting for the Electronic Media: A Practical Guide
Seller: Textbook Campus, Lexington, KY, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Good for an âAcceptableâ copy. It might have light water damage/staining, cover and/or binding issues. There could more highlighting, annotations and/or underlining than normal or just general wear, but most will feel like this book could be called either âfairâ or âgood.â All of our books come with a 30 day, money back guarantee. Item does not include any supplemental items such as access codes, discs, etc. Order ships quickly!EM. Seller Inventory # mon0000028495
Stock Image
Copywriting for the Electronic Media: A Practical Guide
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-006-02031
Buy Used
£ 6.50
£ 10.64 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Seller Image
Copywriting for the Electronic Media : A Practical Guide
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 5248844