Synopsis
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.
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Review
"I have always used Doug Newsomas PR Writing texts, in its various editions, as the foundation for my PR Writing classes because, in reviewing all the texts available to me, I feel this book is the best at teaching writing forms, helping students to understand why things should be done a certain way, and providing valuable exercises and tools for them to practice and ultimately be successful."
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Public Relations Writing: Form & Style
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0495095664I5N00
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Public Relations Writing Form and Style
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Public Relations Writing: Form & Style: Eighth Edition
Published by
Thomson Wadsworth, Belmont, CA, 2008
ISBN 10: 0495095664
ISBN 13: 9780495095668
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Eighth Edition. Text appears to be clean, Sticker on back cover,Small amount of wear to cover . Spine is in great condition. Size: 24 cm. 458 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Books for Writers; Business, Finance & Marketing. ISBN: 0495095664. ISBN/EAN: 9780495095668. Dewey Code: 659.2 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561015592. Seller Inventory # 1561015592
Stock Image
Public Relations Writing: Form & Style: Eighth Edition
Published by
Thomson Wadsworth, Belmont, CA, 2008
ISBN 10: 0495095664
ISBN 13: 9780495095668
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Eighth Edition. The books text appears to be clean. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition, pages were loose but has been glued back into the book. Scuffing, rubbing, creasing, and light soiling to the books cover and corners. Has a sticker on the back cover and on the spine. Size: 24 cm. 458 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Books for Writers; Public relations; Business, Finance & Marketing. ISBN: 0495095664. ISBN/EAN: 9780495095668. Dewey Code: 659.2 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561009856. Seller Inventory # 1561009856