Pub Relation Case W/Info 7e - Softcover

HENDRIX

Softcover

ISBN 10: 0495050288 ISBN 13: 9780495050285

Publisher: Wadsworth Publishing Co Inc, 2006

Synopsis

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

About this title

Review

"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."

Synopsis

In this textbook Hendrix and Hayes (both: communication, American U.) provide an explanation of public relations through case studies in solving problems, reaching major audiences, emergency situations, and integrated marketing communications. They discuss public relations' foundation in persuasion, the application of their process model, crisis pr

Edition details

• Publisher: Wadsworth Publishing Co Inc
• Publication date: 2006
• Language: English
• ISBN 10: 0495050288
• ISBN 13: 9780495050285
• Binding: Paperback
• Number of pages: 449