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Synopsis
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs. Each chapter provides assignments with student sample solutions, as well as critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice is rarely found in other Graphic Design texts.
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Review
1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.
About the Author
Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).
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Graphic Design Basics
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Graphic Design Basics
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Wadsworth Publishing (edition 5), 2006
ISBN 10: 0495006939
ISBN 13: 9780495006930
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Graphic Design Basics, Fifth Edition
Published by
Thompson Wadsworth, Belmont, California, 2007
ISBN 10: 0495006939
ISBN 13: 9780495006930
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Seller: Books of the World, Arlington, VA, U.S.A.
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Paperback. Condition: Very Good. 5th or later Edition. Thompson Wadsworth, February 2007. Paperback. Very Good. Prior owner's name to half-title page. Text unmarked. Light reading and shelfware. Not from a library. xxi + 243 pages. Combines design principles, history and technology to present students a comprehensive introduction to the field of graphic design. The text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs. Each chapter provides assignments with student sample solutions, as well as critique sections to help students apply the concepts and assess their work. Seller Inventory # RWARE0000003615
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Graphic Design Basics
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Graphic Design Basics
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