Items related to Advertising (Made Simple Books)

Advertising (Made Simple Books) - Softcover

Jefkins, Frank William

 
9780491007047: Advertising (Made Simple Books)

Synopsis

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

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