Synopsis
Rachel McAlpine tackles a communication crisis that is out of control. Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online - and most fail miserably, because online writing requires some special skills. Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused, functional, forceful - and findable. Essential for anyone who writes or manages web content.
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Write Me A Web Page, Elsie!
Seller: Book Haven, Wellington, WLG, New Zealand
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Rachel McAlpine tackles a communication crisis that is out of control. Essential reading for anyone who writes or manages web content, this book is firmly grounded in the digital workplace of business, government and education. Ex company library, but very good condition. 286 pages. Seller Inventory # 1574512
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