The Vernor's Story: From Gnomes to Now - Softcover

Rouch, Lawrence L.

Softcover

ISBN 10: 0472066978 ISBN 13: 9780472066971

Publisher: University of Michigan Press, 2003

Synopsis

Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome. Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story. A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere. Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.

About this title

About the Author

Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine arts fields. He established his Detroit connection as a training and development specialist for the Chrysler Corporation.

Edition details

• Publisher: University of Michigan Press
• Publication date: 2003
• Language: English
• ISBN 10: 0472066978
• ISBN 13: 9780472066971
• Binding: Paperback
• Number of pages: 136