Items related to Understanding Services Management: Integrating Marketing...
Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management - Softcover
Synopsis
Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.
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Synopsis
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.
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