The Expert Executive: Using Artificial Intelligence and Expert Systems for Financial Management, Marketing, Production, and Strategy: Using A.I.and ... Marketing, Production and Strategy - Hardcover

Hertz, David Bendel

 
9780471896777: The Expert Executive: Using Artificial Intelligence and Expert Systems for Financial Management, Marketing, Production, and Strategy: Using A.I.and ... Marketing, Production and Strategy

Synopsis

The Expert Executive explores business applications of artificial intelligence and expert systems so that executives and professionals can understand and use them effectively in their own environments. Written in a practical, non-technical style, it relates artificial intelligence and expert systems to a variety of business tasks, with real-life examples including: how DEC developed an expert system to outmarket IBM and improve its bottom line; how Corning Glass came up with an expert system to control the quality of its products; how American Express uses expert systems to cut down on credit card fraud; and much more.

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