Developing Business Strategies (Marketing Management S.) - Hardcover

Aaker, David A.

Hardcover

ISBN 10: 0471871796 ISBN 13: 9780471871798

Publisher: John Wiley & Sons Inc, 1984

Synopsis

This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).

About this title

From the Back Cover

"A delight to read sound strategic advice that is also very well illustrated with helpful, practical examples. The book helped our management team to thoroughly understand our business environment and chart new growth directions." Daniel G. Simpson, Director of Strategy and Planning The Clorox Company

"An excellent work. Unlike other books that are either too theoretical or are merely recompilations of existing planning principles, this book finds fruitful ground with fundamental planning principles, credible examples, and superb references, all enhanced by a flowing narrative." P. Timothy Carroll, Manager, Strategy and Innovation, Xerox Corporation

"Unquestionably the most comprehensive treatment available on the subject. I found the book unique in its capacity to benefit executives, planning staff, and students of strategy alike." Robert L. Joss, Managing Director and CEO, Westpac Banking Corporation

"An exceptional tool for the challenges facing today′s corporate planner. It should be read by every manager involved in planning and strategy." Robert L. Lindberg, Vice President and Treasurer, Transamerica Corporation

"David Aaker provides a clearly written how–to guide to help managers identify, select, and implement strategies. He does this without pedantry, encouraging flexibility and creativity in approaching decisions." Sandra L. Kurtzig, Founder and former CEO, The ASK Companies

What is it that lies at the heart of successful management and gives a business its vision, its understanding of itself, and its sense of direction? The answer, according to noted business scholar David A. Aaker, is the development, evaluation, and implementation of business strategies. Merely pursuing short–term goals based on last year′s plans is no longer adequate.

Now in its fourth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic vision for your business. Specifically, this book will show you how to:

• Analyze a dynamic external environment to detect changes, trends, threats, opportunities, and uncertainties
• Understand and develop sustainable competitive advantages the key to long–term success
• Make strategic investment decisions that focus resources on strengths and opportunities not on areas of little business potential
• Generate creative strategic options that can capture emerging trends and convert a struggling business into a thriving one
• Apply the latest concepts and methods in strategy, and access empirical research for use in developing the most effective strategies
• Develop a formal planning system and implement a strategy a set of standard, easily adaptable planning forms are included
• Achieve success by matching your strategy to your organization′s structure, systems, people, and culture

While retaining all the qualities that made the first three editions so successful, this Fourth Edition of Developing Business Strategies incorporates the latest thinking on such recent topics as economic value analysis, total quality management, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and re–engineering. New material has also been added on quality function deployment, brand extension strategies, strategic questions, strategic vision and opportunism, strategic alliances, the distinction between pioneering and preemptive strategies, and the danger of "planning without soul."

If you are a business owner, manager, or planning executive, Developing Business Strategies is the book that will help you see your organization in a new light and show you how to create the dynamic strategies that lead to success.

About the Author

DAVID A. AAKER is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Japan, Europe, and South America.

Edition details

• Publisher: John Wiley & Sons Inc
• Publication date: 1984
• ISBN 10: 0471871796
• ISBN 13: 9780471871798
• Binding: Hardcover
• Language: English
• Number of pages: 408