No matter what your field of expertise, this book will help you win clients through a variety of practical, proven techniques you ll find only here. Packed with real–world, effective business–driving tactics as well as up–to–the–minute advice on getting the most out of new technologies this helpful guide will show you how to market yourself in new ways, soar over IRS hurdles, and grow your home–office operation into a thriving practice.
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The classic guide to consulting now updated and more comprehensive than ever!
This latest edition of the independent consultant’s bible addresses all the ways the business of consulting has changed since the last edition including new information on using the Internet for marketing and on the special concerns of internal consultants. Full of no–nonsense, step–by–step techniques for setting up your consultancy and bringing in clients, this helpful, handy guide will show you how to:
HERMAN HOLTZ was a nationally recognized authority on business and consulting, and the author of more than forty–five business and professional books.
DAVID ZAHN is a preeminent authority on consulting. He is the cofounder of Clow Zahn Associates, a consultancy whose clients have included Kraft, Coors, Hallmark, RJ Reynolds, Johnson & Johnson, Campbell s, Tropicana, Dr. Pepper, Ocean Spray, Nabisco, and many others.
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