Synopsis
Guidelines on how to develop and implement a programme for monitoring the activities of business competitors are presented in this book. The author interviewed executives at 100 corporations and found that the most successful monitoring programmes were extremely similar. The guidelines in this book are based on those programmes. Fuld explains how to develop a competitor intelligence programme without a large investment in computers or staff, why the "low-tech" route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
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Monitoring the Competition: Find Out What's Really Going On Over There
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0471852619-8-1-29
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Monitoring the Competition: Find Out What's Really Going On Over There
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471852619I4N00
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Monitoring the Competition : Find Out What's Really Going on over There
Published by
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 1988
ISBN 10: 0471852619
ISBN 13: 9780471852612
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Hardcover
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Publisher: John Wiley & Sons, Inc., 1988, V.Good, HB, ISBN: 0-471-85261-9, bookplate. Book. Seller Inventory # 008823