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Synopsis
Guidelines on how to develop and implement a programme for monitoring the activities of business competitors are presented in this book. The author interviewed executives at 100 corporations and found that the most successful monitoring programmes were extremely similar. The guidelines in this book are based on those programmes. Fuld explains how to develop a competitor intelligence programme without a large investment in computers or staff, why the "low-tech" route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
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- PublisherJohn Wiley & Sons
- Publication date1988
- ISBN 10 0471852619
- ISBN 13 9780471852612
- BindingHardcover
- LanguageEnglish
- Number of pages224
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Monitoring the Competition : Find Out What's Really Going on over There
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Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471852619
ISBN 13: 9780471852612
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Monitoring The Competition - Leonard M. Fuld - Ed Wiley
ISBN 10: 0471852619
ISBN 13: 9780471852612
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