The Solid Gold Mailbox: How to Create Winning Mail–Order Campaigns...By the Man Who′s Done It All - Hardcover
Synopsis
Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471850268I4N00
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471850268I4N00
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471850268I4N00