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Secrets of a Successful Mail Order Guru: Chase Revel - Hardcover

 
9780471848578: Secrets of a Successful Mail Order Guru: Chase Revel

Synopsis

Recounted in this book is the story of one of America's greatest mail-order geniuses and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a [44.00 ad' in the Wall Street Journal that turned into a [15-million-a-year business and his artificial diamonds direct-mail campaign. The 12 'hats' of direct marketing are explained, how to pick products that will sell and psychological and motivational aspects of the direct mail buyer.

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Tepper, Ron
Published by Wiley, 1988
ISBN 10: 0471848573 ISBN 13: 9780471848578
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Tepper, Ron
Published by Wiley, 1988
ISBN 10: 0471848573 ISBN 13: 9780471848578
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Seller: Toscana Books, AUSTIN, TX, U.S.A.

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