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Synopsis
Offered in this book are strong, practical guidelines and progressive tools for making sound marketing decisions and preventing and solving tough marketing problems. It presents real-life examples, personal experiences, quotes, vignettes and situations to illustrate key points. The book provides strategic and tactical concepts, identifies the most common trouble spots and describes how to avoid or solve them, along with the inclusion of a handy check-list, do's and don'ts, guidelines, helpful lists, "quick and dirty" rules and many other useful and easily-accessible advice for decision making. Also featured is a reference for looking up specific topics about major marketing issues.
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The Marketing Problem Solver (Wiley Series on Business Strategy)
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0471813095.G