Modern Logistics Management: Integrating Marketing, Manufacturing and Physical Distribution (Wiley Series on Marketing Management) - Hardcover

Magee, John F.; Capacino, William F.; Rosenfield, Donald B.

Hardcover

ISBN 10: 0471812617 ISBN 13: 9780471812616

Publisher: John Wiley & Sons, 1985

Synopsis

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi–location inventory planning, to international logistics issues and future directions. Includes case studies.

About this title

Synopsis

Logistics, the management of materials from suppliers through manufacturing and distribution to the ultimate consumer, has received universal attention in recent years. New technologies and methods have revolutionized how companies manage their operations and their relations with customers and logistics is at the heart of many of these changes. This book provides a comprehensive, integrated overview of logistics system theory and practice. It maps out the connections among the various areas of logistics, and shows how each contributes both to the logistics system and to the firm as a whole. It features a framework for systems analysis that aids in identifying work areas requiring improvement, and there are new approaches to multi-location inventory planning and strategic logistics planning. Reflecting today's global market, "Modern Logistics Management" includes coverage of international logistics issues. Practical summaries of recent manufacturing and logistics technologies - with discussions of likely future directions in logistics, retailing, wholesaling and transportation - help you prepare for tomorrow.

The book describes recent management methods, highlighted with case examples that help you put them into practice. It focuses on the issue of consumer service, and shows you how you can structure your logistics system to insure that your firm's cost and service standards are equal to the best in the marketplace.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1985
• Language: English
• ISBN 10: 0471812617
• ISBN 13: 9780471812616
• Binding: Hardcover
• Number of pages: 430