Cohen Entrepreneur & Small Business ∗problem Solve R∗ –an Encyclopedic Reference & Guide - Softcover

COHEN, WA

Softcover

ISBN 10: 0471807958 ISBN 13: 9780471807957

Publisher: John Wiley & Sons, 1984

Synopsis

A handbook on the management of a small business includes discussions of financing, insurance, record keeping, public relations, pricing, and trade shows

About this title

From the Back Cover

"He s successfully managed to combine expert start–up and management information at least 10 books worth in a single volume. An amazing feat!" Jerome Goldstein, Publisher, In Business " an incredible storehouse of knowledge critical for success in almost every business." Dr. Marshall E. Reddick, Director of the Institute of Entrepreneurship and Professor of Marketing, California State University, Los Angeles "The most striking feature of the book is the very scope of its coverage: I can t think of many business subjects which are not covered here in such detail as to live up to the title of Problem Solver. I can also see a problem for Bill Cohen: After this, what can he do for an encore?" Herman Holtz, Author, How to Succeed as an Independent Consultant "This skilled and comprehensive management guide leads the entrepreneur safely through the numerous phases of successful business operations." Bert Fregly, Management Assistance Officer, U.S. Small Business Administration

About the Author

About the author Dr. William A. Cohen is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley, 1985), Developing a Winning Marketing Plan (Wiley, 1987), and Making It Big as a Consultant (AMACOM). He is on several boards of directors, and his biography is in numerous directories,including Who’s Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1984
• Language: English
• ISBN 10: 0471807958
• ISBN 13: 9780471807957
• Binding: Paperback
• Number of pages: 656