Items related to Strategic Market Management
Synopsis
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority –– Now Revised!
Completely revised and updated, David Aaker′s authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
- Seven new cases include The Energy Bar Industry, Competing against Wal–Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
- New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
- New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
- An emphasis on creating customer–oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
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From the Publisher
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0470059869
From the Back Cover
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus."
Scott G. Dacko, Associate Professor, Warwick Business School, University of Warwick
"This book explains in a clear and concise way the strategic marketing tools and principles managers can use to drive the growth of their businesses. Written in an engaging style, it is replete with examples on how these lessons might be used. I welcome this book and anticipate its wide use amongst practitioners and students alike."
Denis O′Brien, Chairman of Digicel
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well–established textbook and presenting it to a European audience. It retains the essence of the original text, in particular its accessibility and emphasis on practical action, while switching its focus to how the concepts and ideas contained in the book might be used by European managers. The European edition has also kept the compactness, which has made it so popular with graduate and executive students and managers, while retaining comprehensive and contemporary coverage of major and emerging themes in strategy.
This book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. The book is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.
The European edition provides:
- A wealth of European examples and vignettes including cases on Tesco, Innocent, Dove, Neau, The Soft Drinks Market, Green & Blacks and Vodafone.
- Revised coverage of topics such as brand equity, CRM, creating new market space, environmental scanning, consumer ethnography, webnography and feature fatigue.
- A new base of five entrepreneurial thrusts that include, external analysis, sustainable competitive advantages, creating customer–oriented business strategies, investment decision and implementation.
The book is accompanied by a website wileyeurope.com/college/aaker housing a web–based package of supplementary materials including, additional case studies, PowerPoint slides, a test bank, and a comprehensive instructors manual.
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