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Synopsis
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real–world advice, step–by–step descriptions of the creative process, and all–important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you′re a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you′ll find: ∗ Insightful images of the design process, design concepts, three–dimensional models, and prototypes ∗ A wealth of case studies showcasing how superior packaging designs were created ∗ A framework for today′s packaging design business ∗ Environmental considerations, along with legal and regulatory issues ∗ Useful appendices with advice on portfolio development and professional practice guidelines
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About the Author
MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She′s a frequent lecturer and contributor to industry magazines. SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.
From the Back Cover
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real–world advice, step–by–step descriptions of the creative process, and all–important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you′re a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you′ll find: Insightful images of the design process, design concepts, three–dimensional models, and prototypes A wealth of case studies showcasing how superior packaging designs were created A framework for today′s packaging design business Environmental considerations, along with legal and regulatory issues Useful appendices with advice on portfolio development and professional practice guidelines
"About this title" may belong to another edition of this title.
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Packaging Design : Successful Product Branding from Concept to Shelf
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Wiley & Sons, Incorporated, John, 2006
ISBN 10: 047172016X
ISBN 13: 9780471720164
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Packaging Design : Successful Product Branding from Concept to Shelf
Published by
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 047172016X
ISBN 13: 9780471720164
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Seller: Better World Books: West, Reno, NV, U.S.A.
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Packaging Design : Successful Product Branding from Concept to Shelf
Published by
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 047172016X
ISBN 13: 9780471720164
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Hardcover
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