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Hospitality Marketing Management, Fourth Edition and NRAEF Workbook Package - Hardcover

Reid, Robert D.; Bojanic, David C.

 
9780471708643: Hospitality Marketing Management, Fourth Edition and NRAEF Workbook Package
Hardcover
ISBN 10: 047170864X ISBN 13: 9780471708643
Publisher: John Wiley & Sons, 2005

This specific ISBN edition is currently not available.

Synopsis

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).

"synopsis" may belong to another edition of this title.

Synopsis

Intended for managers, this text book examines the behavior of hospitality and tourism consumers, walks through the four steps of the marketing planning process, defines strategies for developing new products and services, and compares the various forms of advertising media. The fourth edition adds a chapter on electronic commerce and a section on

"About this title" may belong to another edition of this title.

  • PublisherJohn Wiley & Sons
  • Publication date2005
  • ISBN 10 047170864X
  • ISBN 13 9780471708643
  • BindingHardcover
  • LanguageEnglish
  • Edition number4
  • Number of pages626

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