Synopsis
This book uses contrasting cases of management mistakes and successes to provide insight into the art of managerial decision–making. It addresses the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. It illustrates how success does not guarantee continued success—managers must stay focused on success. This edition includes more global, ethical, and TQM applications.
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From the Back Cover
Learn how to strategize like a top–notch manager!
Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.
In this Eighth Edition of his best–selling casebook, Robert Hartley has once again compiled a collection of play–by–play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real–life war stories are packed with practical tips and insider insights that will serve you throughout your career.
Fully revised and updated, this Eighth Edition features 5 exciting new cases, including:
- Newell Rubbermaid: A Sour Acquisition
- Philip Morris (now Altria) Changes an Enduring Strategy
- Dell Computer: Rising to Dominate the PC Market
- Boeing Loses Industry Dominance to Airbus
- Hewlett–Packard′s Merger with Compaq Computer: A Model of Success?
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