Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation
Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive change. With the help of numerous case examples and anecdotes, Frances Horibe helps managers appreciate the value that dissent can bring to an organization, and she provides proven strategies and hands-on advice on how to encourage innovation and manage creative dissent, while avoiding paralyzing conflicts. Readers learn about the new role of managers as political handlers who help develop and support new ideas and sell them to senior management, and much more.
Frances Horibe (Ottawa, Ontario) is President of VisionArts International, Inc., a consulting firm specializing in radical change management.
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Frances Horibe (Ottawa, Ontario) is President of VisionArts International, Inc., a firm that assists organizations to manage radical change. Her clients include: Bombardier, Environment Canada, Industry Canada (Strategis Marketing), Women's Teachers Federation. Previously she was Vice-President of Quality and Consumer Care for Achieve International, a management consulting firm. She speaks regularly to diverse groups, including: Ontario Society of Training and Development, Strategy Institute Conference on Knowledge Workers, American Society of Quality, Canadian Airlines, Canadian Association of Human Resource Planners, Texas AUniversity and Xerox. She is the author of Managing Knowledge Workers.
Leaders the world over would have no trouble agreeing that innovation is the single most important criterion for business success in the future. Organizations need to innovate to survive, and they know it. So why do most companies have such a dismal track record of trying to harness creativity?
While innovation is desperately needed to survive in the new economy. It doesn't necessarily fit well into traditional organizational cultures. Much as organizations often say theywant and need innovation, they often reject it when it comes. In fact, some unintentionally kill it. They hire creative people and then prevent them from using their skills.
Encouraging true innovation is hard because, by definition, innovation is about different ideas that challenge traditional assumptions and ways of doing business. And, too often, being different is perceived as dissent, which leads to conflict.
Dissenters of any kind are generally unwelcome. They can be difficult to deal with, single-minded, and politically naļ ve. But they also bring new ideas from the very fringes of the organization, and shake up the tried and true ways of doing business, sending ripples throughout the firm. They are the "wild ducks" in the organization, because they won't fly in formation. While this can be an exciting source of innovation, it can also cause many problems for managers who have to manage other people and processes. But dissenters are also an organization's greatest resource in the information economy.
Creating the Innovation Culture gives managers at all levels practical strategies and hands-on advice for encouraging and managing innovation and dissent, while avoiding too much conflict, which can paralyze the organization.
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