Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Hardcover
Synopsis
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
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About the Author
HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.
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Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471632244
ISBN 13: 9780471632245
Used
Hardcover
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Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471632244
ISBN 13: 9780471632245
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9096980-6
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
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Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers & Newsletters that Get Results
Published by
New York, NY, U.S.A.: John Wiley & Sons, Incorporated, 1988, 1988
ISBN 10: 0471632244
ISBN 13: 9780471632245
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Hardcover. Dust Jacket Included. ISBN: 0471632244, hardback, 3rd printing, Fine Minus in Very Good ++ DJ; former company library book with a clear plastic pocket on back pastedown, otherwise no other library markings or stamps, an excellent book on how to prepare great promotional pieces, 8vo., 238 pages., 0.0 0.0 0.0. Seller Inventory # 06651
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results"
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
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