Synopsis
Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of today?s changing economy? The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in today?s business environment. Here?s how to set your company?s strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy? "Vintage Ansoff, with the kind of updating and currency one would expect from him." ?E. Kirby Warren Professor of Management and Vice Dean, Columbia University "Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." ?Henry Mintzberg Bronfman Professor, McGill University "Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work." ?Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strateg
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About the Author
About the author H. IGOR ANSOFF, considered by many business experts as the "Father of Strategic Planning and Strategic Management," is President of Ansoff Associates and Distinguished Professor of Strategic Management at the United States International University in San Diego, California. He has held senior management positions at Lockheed and the Rand Corporation. In the academic world, Mr. Ansoff has held appointments at The Graduate School of Industrial Administration, Carnegie-Mellon University and has served as the founding dean at The Graduate School of Management at Vanderbilt University. His landmark book, Corporate Strategy has been published in 14 languages.
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