Items related to Consumer Behavior

Consumer Behavior - Hardcover

Wells, William D.; Prensky, David

 
9780471596417: Consumer Behavior

Synopsis

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

"synopsis" may belong to another edition of this title.

Synopsis

The aim of this textbook is to teach students about consumer behaviour by exploring the behavioural patterns of consumers and then demonstrating how marketers, consumer activists and public officials endeavour to influence that behaviour.

"About this title" may belong to another edition of this title.