Synopsis
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
"synopsis" may belong to another edition of this title.
Synopsis
The aim of this textbook is to teach students about consumer behaviour by exploring the behavioural patterns of consumers and then demonstrating how marketers, consumer activists and public officials endeavour to influence that behaviour.
"About this title" may belong to another edition of this title.
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Consumer Behavior
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780471596417. Seller Inventory # 8723971
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Consumer Behavior
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780471596417. Seller Inventory # 8723972
Buy Used
£ 2.50
£ 13.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
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Consumer Behavior
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Muy bueno. : Este libro ilustra el comportamiento real de los consumidores cotidianos y muestra cómo los profesionales del marketing, los activistas del consumidor y los funcionarios públicos influyen en ese comportamiento. Está organizado en torno a un marco subyacente que refleja la forma en que los profesionales del marketing ven a los consumidores. EAN: 9780471596417 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Consumer Behavior Autor: William D. Wells| David Prensky Editorial: Wiley Idioma: en Páginas: 592 Formato: tapa dura. Seller Inventory # Happ-2026-04-17-7d48e748