Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
"synopsis" may belong to another edition of this title.
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001111596
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471595764I4N00
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15422759-75
Seller: MERS Goodwill, Saint Louis, MO, U.S.A.
Condition: good. Used - Good: All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include From the library of labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Seller Inventory # MERV.0471595764.G
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # S20B-03631
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Very Good. Dust Jacket Condition: Very Good. very good condition copy, very good DJ, some wear to DJ and book edges from storage. text appears to be clean. Text body appears to be clean, and free from previous owner annotation, underlining and highlighting. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0471595764. ISBN/EAN: 9780471595762. Pictures of this item not already displayed here available upon request. Inventory No: 1561022402. Seller Inventory # 1561022402
Seller: David Hallinan, Bookseller, Columbus, MS, U.S.A.
Second printing of the first edition (per publisher's number line upon copyright page). xiv, 319 pages. Hardcover; H 26cm x L 18.25cm. Dust jacket lightly rubbed. Black cloth spine with black boards, mild flaking to bright gilt stamped spine lettering. A bright and clean near fine copy in a near fine dust jacket. ISBN 0471595764. Seller Inventory # Z626X-10497
Seller: Hamelyn, Madrid, M, Spain
Condition: Muy bueno. : Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial. EAN: 9780471595762 Tipo: Libros Categoría: Negocios y Economía Título: Market-Driven Management Autor: Frederick E. Webster Jr. Editorial: John Wiley & Sons Inc Idioma: en Páginas: 336 Formato: tapa dura. Seller Inventory # Happ-2025-01-28-357e5917
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780471595762. Seller Inventory # 9279271
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471595762. Seller Inventory # 9440928
Quantity: 1 available