Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
"synopsis" may belong to another edition of this title.
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001111596
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471595764I4N00
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # S20B-03631
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Very Good. Dust Jacket Condition: Very Good. very good condition copy, very good DJ, some wear to DJ and book edges from storage. text appears to be clean. Text body appears to be clean, and free from previous owner annotation, underlining and highlighting. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0471595764. ISBN/EAN: 9780471595762. Pictures of this item not already displayed here available upon request. Inventory No: 1561022402. Seller Inventory # 1561022402
Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00471595764-V
Seller: Hamelyn, Madrid, M, Spain
Condition: Muy bueno. : Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial. EAN: 9780471595762 Tipo: Libros Categoría: Negocios y Economía Título: Market-Driven Management Autor: Frederick E. Webster Jr. Editorial: John Wiley & Sons Inc Idioma: en Páginas: 336 Formato: tapa dura. Seller Inventory # Happ-2025-01-28-357e5917
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780471595762. Seller Inventory # 9279271
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471595762. Seller Inventory # 9440928
Quantity: 1 available
Seller: NEPO UG, Rüsselsheim am Main, Germany
Gebundene Ausgabe. Condition: Gut. 336 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 235067
Seller: NOMBELA LIBROS USADOS, Bargas, TO, Spain
Tapa dura con sobrecubierta. Condition: Como Nuevo. Dust Jacket Condition: Como Nuevo. The Portable MBA Series.Los gastos de envío son calculados para un peso inferior a 1kg, superándose este peso le informaremos de los gastos de envío adicionales. Para envíos contra reembolso se aplicará un suplemento de 5,50? Seller Inventory # 111474