Items related to Basic Marketing Management

Basic Marketing Management - Softcover

 
9780471586036: Basic Marketing Management

Synopsis

Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.

"synopsis" may belong to another edition of this title.

From the Back Cover

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real–world examples, you′ll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition
∗ Updated Marketing in Action and Marketing Strategies boxes provide real–world examples that demonstrate how the material is applied in business.
∗ "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas.
∗ Internet coverage is integrated throughout the book.
∗ Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.
∗ Ethics questions.
∗ SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Synopsis

Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.

"About this title" may belong to another edition of this title.

Buy Used

Condition: Good
Ex libris copy - FAST Despatch...
View this item

£ 4.80 shipping within United Kingdom

Destination, rates & speeds

Other Popular Editions of the Same Title

9780471353928: Basic Marketing Management

Featured Edition

ISBN 10:  0471353922 ISBN 13:  9780471353928
Publisher: Wiley, 2000
Softcover

Search results for Basic Marketing Management

Stock Image

Douglas J. Dalrymple, Leonard J. Parsons
Published by John Wiley & Sons, 1995
ISBN 10: 047158603X ISBN 13: 9780471586036
Used Paperback

Seller: The Guru Bookshop, Hereford, United Kingdom

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

Paperback. Condition: Good. Ex libris copy - FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000023394

Contact seller

Buy Used

£ 7
Convert currency
Shipping: £ 4.80
Within United Kingdom
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Dalrymple, Douglas J., Parsons, Leonard J.
Published by Wiley, 1995
ISBN 10: 047158603X ISBN 13: 9780471586036
Used Softcover

Seller: Wonder Book, Frederick, MD, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # A14K-01252

Contact seller

Buy Used

£ 4.58
Convert currency
Shipping: £ 14.84
From U.S.A. to United Kingdom
Destination, rates & speeds

Quantity: 2 available

Add to basket

Stock Image

Dalrymple, Douglas J.; Parsons, Leonard J.
Published by Wiley, 1995
ISBN 10: 047158603X ISBN 13: 9780471586036
Used Softcover First Edition

Seller: Project HOME Books, Philadelphia, PA, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. shelf wear, paperback Used - Good 1995 1st Edition All purchases support Project HOME - ending homelessness in Philadelphia. Seller Inventory # BP03-000076

Contact seller

Buy Used

£ 2.06
Convert currency
Shipping: £ 25.97
From U.S.A. to United Kingdom
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Dalrymple, Douglas J., Parsons, Leonard J.
Published by Wiley, 1995
ISBN 10: 047158603X ISBN 13: 9780471586036
Used Softcover

Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086249728

Contact seller

Buy Used

£ 4.56
Convert currency
Shipping: £ 25.97
From U.S.A. to United Kingdom
Destination, rates & speeds

Quantity: 1 available

Add to basket