Items related to Travel Tourism 2e: A Handbook for Managers and Researchers

Travel Tourism 2e: A Handbook for Managers and Researchers - Softcover

Brent Ritchie, J. R.

 
9780471582489: Travel Tourism 2e: A Handbook for Managers and Researchers
Softcover
ISBN 10: 0471582484 ISBN 13: 9780471582489
Publisher: John Wiley & Sons, 2008

Synopsis

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

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About the Author

J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
2008
Language
English
ISBN 10 
0471582484
ISBN 13 
9780471582489
Binding
Paperback
Edition number
2
Number of pages
644