Research Methods for Business: A Skill–Building Approach - Softcover

Sekaran, Uma

 
9780471573715: Research Methods for Business: A Skill–Building Approach
Softcover
ISBN 10: 047157371X ISBN 13: 9780471573715
Publisher: John Wiley & Sons, 1992

Synopsis

Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.

"synopsis" may belong to another edition of this title.

From the Back Cover

Research Methods for Business: A Skill–Building Approach is a concise and straightforward introduction for students to the world of business research. The skill–building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up–to–date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting–edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real–life research throughout the book.

This book is accompanied by a companion website at www.wiley.com/college/sekaran which offers:

  • Video material developed by the author, giving further explanation on difficult topics
  • PowerPoint slides for each chapter
  • Additional case studies
  • Lecturer test bank including multiple choice, true false, short answer and essay questions
  • Data sets
  • Over 250 quiz questions for students self–study

About the Author

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1992
Language
English
ISBN 10 
047157371X
ISBN 13 
9780471573715
Binding
Paperback
Edition number
2
Number of pages
448