Do–It–Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series) - Softcover
Synopsis
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
"synopsis" may belong to another edition of this title.
Synopsis
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
"About this title" may belong to another edition of this title.
