The Complete Direct Marketing Sourcebook: A Step–by–Step Guide to Organizing and Managing a Successful Direct Marketing Program (Small Business Series) - Softcover
Synopsis
Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Published by
Wiley Publishing, New York, 1992
ISBN 10: 0471553875
ISBN 13: 9780471553878
Used
Trade Paperback
Seller: P Peterson Bookseller, Osseo, WI, U.S.A.
Seller rating 5 out of 5 stars
Trade Paperback. Condition: Good. No Jacket. There is a set of initials on the top of the first page and I saw one page with a margin mark. The cover has some small corner creases. Seller Inventory # 023301
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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471553875I3N00
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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471553875I4N00
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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Seller: Peter Nash Booksellers, Columbia, TN, U.S.A.
Seller rating 3 out of 5 stars
Paperback. Condition: New. Seller Inventory # IS-NHM1-4BFJ