Completely reorganized to follow a chronological flow, the Fourth Edition offers new material reflecting recent trends, changes and issues in the production/operations management market. Coverage includes international competitiveness, ethics, strategy, tying other functional areas of business to operations, service sector and new manufacturing technologies. Each chapter opens with coaching tips enabling students to hone in on important concepts and the ``Applications in Operations′′ sections bring conceptual matter to life.
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Text for the production/operations management course in business programs teaches how operations can become a competitive weapon when properly managed. The emphasis in this edition (third was 1987) has been on honing the material back to the basic concepts that every business student in every major should know; hence the new subtitle A conceptual e
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