The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour - Hardcover

Ernst & Young LLP; Catherwood, Dwight W.; Van Kirk, Richard L.

Hardcover

ISBN 10: 0471549088 ISBN 13: 9780471549086

Publisher: Wiley, 1992

Synopsis

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

About this title

About the Author

Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.

From the Back Cover

THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG

Here’s the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you’re interested in the arts, entertainment, or sporting events, you’ll find sound ideas and guidance on…

• How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations
• How to assess and reduce the risk of failure and maximize your chances of success
• How to bid and negotiate effectively with agents, managers, unions, community leaders, and more
• How to select “hot attraction” and match sponsors with events for image and profit synergy
• How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be
• How to attract an event…deal with agencies…get sponsorships… generate revenue…secure TV coverage...use direct mail and advertising...and much more

Packed with anecdotes and written in an easy-to-read style, Ernst & Young’s all-inclusive advice will help you bring the backstage knowledge of the world’s greatest special events to your own.

From the Inside Flap

THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG

Here’s the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you’re interested in the arts, entertainment, or sporting events, you’ll find sound ideas and guidance on…

• How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations
• How to assess and reduce the risk of failure and maximize your chances of success
• How to bid and negotiate effectively with agents, managers, unions, community leaders, and more
• How to select “hot attraction” and match sponsors with events for image and profit synergy
• How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be
• How to attract an event…deal with agencies…get sponsorships… generate revenue…secure TV coverage...use direct mail and advertising...and much more

Packed with anecdotes and written in an easy-to-read style, Ernst & Young’s all-inclusive advice will help you bring the backstage knowledge of the world’s greatest special events to your own.

Edition details

• Publisher: Wiley
• Publication date: 1992
• Language: English
• ISBN 10: 0471549088
• ISBN 13: 9780471549086
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336