Items related to Do–It–Yourself Direct Marketing: Secrets...
Synopsis
A guide to direct marketing which uses more than 40 actual advertisements to illustrate the effectiveness of certain techniques. Topics discussed include selecting the market and the media, selling a format, marketing design, doing business with the postal service and customer contact.
"synopsis" may belong to another edition of this title.
From the Back Cover
In direct marketing, you don’t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon’s acclaimed nuts–and–bolts guide gives you surefire do–it–yourself methods for waging sophisticated, high–power direct marketing campaigns at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including:
- The Internet as a direct marketing channel from setting up Web pages to the latest, cutting–edge technological advances
- New information on reaching specific target groups
- How to use all types of direct marketing media mail order, telemarketing, radio/TV, newsletters, end print ads
- Dealing with the postal service
- Insider money– and time–saving tips
- Dozens of examples of complete, "combat–tested" direct marketing packages, letters, forms, and checklists
- Strategies for identifying market niches, tracking responses, creating a direct–mail database, and much more
Synopsis
A guide to direct marketing which uses more than 40 actual advertisements to illustrate the effectiveness of certain techniques. Topics discussed include selecting the market and the media, selling a format, marketing design, doing business with the postal service and customer contact.
"About this title" may belong to another edition of this title.
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Do-it-yourself Direct Marketing: Secrets for Small Business
Published by
John Wiley and Sons Ltd, 1991
ISBN 10: 047153241X
ISBN 13: 9780471532415
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. A guide to direct marketing which uses more than 40 actual advertisements to illustrate the effectiveness of certain techniques. Topics discussed include selecting the market and the media, selling a format, marketing design, doing business with the postal service and customer contact. Seller Inventory # CIN047153241XG
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Do-it-yourself Direct Marketing: Secrets for Small Business
Published by
John Wiley and Sons Ltd, 1991
ISBN 10: 047153241X
ISBN 13: 9780471532415
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. A guide to direct marketing which uses more than 40 actual advertisements to illustrate the effectiveness of certain techniques. Topics discussed include selecting the market and the media, selling a format, marketing design, doing business with the postal service and customer contact. Seller Inventory # CIN047153241XG
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Do-it-yourself Direct Marketing: Secrets for Small Business
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Do-it-yourself Direct Marketing: Secrets for Small Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780471532415
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Do-It-Yourself Direct Marketing : Secrets for Small Business
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 047153241X
ISBN 13: 9780471532415
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 53116040-75
Stock Image
Do-It-Yourself Direct Marketing : Secrets for Small Business
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 047153241X
ISBN 13: 9780471532415
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 53117733-20
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Do-it-yourself Direct Marketing: Secrets for Small Business
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780471532415
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Do-It-Yourself Direct Marketing: Secrets for Small Business
Seller: SZ Global, Toronto, ON, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: Collectible-Very Good. In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media-mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, 'combat-tested' direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. 'One of the best books I've seen on how the small business person can use direct marketing techniques.'-Dr. William A. Cohen, author of Building a Mail Order Business. Seller Inventory # 9780471532415