Synopsis
Known from its last editions as the "Bible of Forecasting", the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: "Explaining the past is not adequate for predicting the future". In other words, accurate forecasting requires more than just the fitting of models to historical data. Inside, readers will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. And readers will develop the necessary skills to meet the increased demand for thoughtful and realistic forecasts.
"synopsis" may belong to another edition of this title.
About the Author
Spyros Makridakis is a professor of the University of Nicosia UNIC where he is the Director of the Institute for the Future and an Emeritus Professor of Decision Sciences at INSEAD. Steven C. Wheelwright is the author of Forecasting: Methods and Applications, 3rd Edition, published by Wiley.
From the Back Cover
Can You Predict the Future by Looking at the Past? Since accurate forecasting requires more than just inserting historical data into a model, Forecasting: Methods and Applications, 3/e, adopts a managerial, business orientation. Integrated throughout this text is the innovative idea that explaining the past is not adequate for predicting the future. Inside, you will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. And you'll develop the necessary skills to meet the increased demand for thoughtful and realistic forecasts. New features in the third edition include:*An emphasis placed on the practical uses of forecasting.*All data sets used in this book are available on the Internet.*Comprehensive coverage provided on both quantitative and qualitative forecasting techniques.*Includes many new developments in forecasting methodology and practice.
From the Inside Flap
Can You Predict the Future by Looking at the Past? Since accurate forecasting requires more than just inserting historical data into a model, Forecasting: Methods and Applications, 3/e, adopts a managerial, business orientation. Integrated throughout this text is the innovative idea that explaining the past is not adequate for predicting the future. Inside, you will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. And you'll develop the necessary skills to meet the increased demand for thoughtful and realistic forecasts. New features in the third edition include:
* An emphasis placed on the practical uses of forecasting.
* All data sets used in this book are available on the Internet.
* Comprehensive coverage provided on both quantitative and qualitative forecasting techniques.
* Includes many new developments in forecasting methodology and practice.
"About this title" may belong to another edition of this title.
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