Items related to Investing in Intangible Assets: Finding and Profiting...

Investing in Intangible Assets: Finding and Profiting from Hidden Corporate Value (Wiley Finance) - Hardcover

Parr, Russell L.

 
9780471530381: Investing in Intangible Assets: Finding and Profiting from Hidden Corporate Value (Wiley Finance)

Synopsis

Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.

"synopsis" may belong to another edition of this title.

Synopsis

Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.

"About this title" may belong to another edition of this title.